{"id":1451,"date":"2026-08-20T16:15:25","date_gmt":"2026-08-20T16:15:25","guid":{"rendered":"https:\/\/www.cosletdesign.it\/?page_id=1451"},"modified":"2026-09-29T21:49:29","modified_gmt":"2026-09-29T21:49:29","slug":"vlb-beauty","status":"publish","type":"page","link":"https:\/\/www.cosletdesign.it\/en\/vlb-beauty\/","title":{"rendered":"p VLB"},"content":{"rendered":"
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\"I wanted a minimalist yet elegant and professional style; now my site finally reflects the value I bring.\"<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Client:<\/strong> Weronika Kopec<\/p>

Industry<\/strong>
Luxury Beauty\u00a0<\/p>

About the Brand<\/strong>
Veronika si occupa di creare dei look raffinati per spose in stile soft-glam e anche per eventi e serate in stile full-glam.<\/p>

About the Collaboration<\/strong>
Veronika entrusted me with redesigning her existing website because the choice of images, fonts, and style did not fully reflect her positioning as a high-end makeup artist. To boost her authority and perceived value, I worked on the redesign while maintaining the refined, minimalist style she had chosen.\u00a0<\/p>

Services Offered<\/strong>
\u2013 Digital banner design
\u2013 Web Design
\u2013 Logo Design<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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THE BEFORE<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Identity:<\/b> The positioning as a luxury wedding hair and makeup artist in Italy is well-defined, but the logo does not elegantly convey the brand's personality.
<\/span>Geographic Targeting:<\/b> The mention of exclusive locations (Lake Garda,<\/span> Venice,<\/span> etc.<\/span>) targets a specific, high-spending audience, but the perception is inconsistent for this high-end demographic.
<\/span>Color Consistency:<\/b> The delicate palette conveys professionalism and romance,<\/span> consistent with the sector <\/span>bridal <\/i>but it doesn't convey authority.
<\/span>Visibility:<\/b> There is a lack of a prominent showcase of the works,<\/span> essential for a visual feature.
Perception and positioning:<\/strong> The personal brand lacks impact and coherence, failing to convey solidity or authority; the visual and emotional communication does not showcase the true value of the high-quality service Veronika offers.
Usability: <\/strong> The site has many pages, making navigation feel cluttered; creating a few targeted pages focused on key packages and services would improve brand clarity and consistency.<\/span><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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THE ESSENCE<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Refined<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Minimal<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Glamour<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Bold<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Romantic<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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THE AFTER<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Improvements:<\/b> A refined and elegant palette, yet with a more pronounced black accent. Positioning and target audience are redefined in a targeted manner, thanks to the consistency between the high-end positioning and the fonts and imagery that reflect the brand's value.\u00a0<\/span><\/p>

Graphic details elevate the brand's image, and the user experience is seamless and engaging, with a portfolio that speaks for itself and copy that creates an emotional connection with future brides.<\/p>

This new design not only informs, but inspires dreams, positioning Veronika as the ideal choice for an unforgettable wedding.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Let's tell your story!<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\n\t\t\t\t\t\t\tEmail\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t

\n\t\t\t\t\t\tcosletdesign@gmail.com\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\t\n\t\t\t\t\t\t\tCellphone\/Whatsapp\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t

\n\t\t\t\t\t\t327 770 5953\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

“Volevo uno stile minimale ma elegante e professionale, adesso finalmente il mio sito rispecchia il valore che porto.” Client: Weronika Kopec IndustryLuxury Beauty\u00a0 Sul BrandVeronika si occupa di creare dei look raffinati per spose in stile soft-glam e anche per eventi e serate in stile full-glam. La CollaborazioneVeronika si \u00e8 affidata a me\u00a0 per un […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-1451","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.cosletdesign.it\/en\/wp-json\/wp\/v2\/pages\/1451","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.cosletdesign.it\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.cosletdesign.it\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.cosletdesign.it\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cosletdesign.it\/en\/wp-json\/wp\/v2\/comments?post=1451"}],"version-history":[{"count":48,"href":"https:\/\/www.cosletdesign.it\/en\/wp-json\/wp\/v2\/pages\/1451\/revisions"}],"predecessor-version":[{"id":2201,"href":"https:\/\/www.cosletdesign.it\/en\/wp-json\/wp\/v2\/pages\/1451\/revisions\/2201"}],"wp:attachment":[{"href":"https:\/\/www.cosletdesign.it\/en\/wp-json\/wp\/v2\/media?parent=1451"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}